As a debt settlement company, Alpha Settle’s chief objective is to be an informative “launch pad” leading to users contacting the company. As both lead ux and designer, I was able to incorporate core enhancements to help convert users with a new online chat feature, ever-present custom form, and strong calls to action throughout the site. A logo redesign and major overhaul on IA and content strategy also pacified the site improving usability and experience. The redesign has been very successful.
AlphaSettle Before Redesign
ux, design← Back